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Trust-Building Narratives and Transparent Communication in Representative Actions
An overview of how clear, transparent and trust-building communication can help consumers understand representative actions and reinforce confidence in collective redress mechanisms.
Maria José Azar-Baud
Oct 30
Building Effective Communication Strategies for Collective Redress Campaigns
On 22 October, I presented a session on building structured communication strategies for collective redress in the EU. The discussion focused on key challenges faced by Qualified Entities, including jurisdictional choices, funding gaps, SLAPP risks, and the importance of coordinated communication. We also explored good practices to support transparency, public awareness and trust, and how EC-REACT can strengthen cooperation across Member States. Developing a structured commun
Maria José Azar-Baud
Oct 21
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